Lt. Allen's Mido MultiFort Watch Gallery
Mido Watch Company
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“The Mido Watch Company was founded in 1918. The name "Mido" comes from the Spanish "to measure". It is pronounced "Me-doe", not "My-doe".
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Mido significantly changed direction in 1934 when they introduced the Mido Multifort watch. This watch was waterproof, anti-magnetic and impact resistant, and provided the Mido brand with a totally new image of serious watchmaker. In 1935 the Mido Multifort Automatic was introduced, bringing together for the first time the four features of self winding, watertight, anti-magnetic and impact resistant.
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This was very early for a watch with all these features. The Multifort series became the best selling Mido watch until the 1950s.
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The Mido Multifort was heavily advertised to WW2 soldiers because of its ruggedness and durability.
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The waterproof cases for these Mido watches were supplied by Taubert & Fils, who had taken over The Borgel Watch Case Company 1924. The cases were the Decagonal waterproof design having a screw back with 10 flats and cork sealing for the winding stem.
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The impact resistant qualities of the Mido Multifort were conferred by the Incabloc shock protection system that protected the delicate pivots of the balance staff from shocks.”